Allie
Founder, DellSide Digital
"I didn't want to build someone else's dream anymore. I wanted to build my own — and help other business owners do the same."
I Know What It Costs When Marketing Doesn't Work.
Marketing isn't abstract to me. I grew up watching what happens when money doesn't stretch, and I've spent my entire career making sure it does, for the businesses I work with and for myself.
Book
5+ years in digital marketing
Wisconsin-based, results-obsessed
No runaround
1M+
Daily email audience reached at career peak
$2M+
Revenue from a single 90-day campaign
575%
ROI delivered on Google Ads
60%
Organic traffic increase via SEO & redesign
Email Marketing
$2M in 90 days
A single holiday sweepstakes campaign generated over $2 million in revenue in 90 days, adding 15,000 actively engaged subscribers.
15,000
Subscribers
90 days
Campaign
Paid Ads
575% ROI on Google Ads
Paid search delivered a 575% return and accounted for 18% of all online orders, at a click-through rate well above the industry benchmark.
575%
ROI
18%
Of online orders
Social + SEO
477% reach · 60% traffic
Recent social campaigns lifted Facebook reach 477%, while SEO and a full site redesign grew organic traffic 60%.
477%
Social reach
60%
Organic traffic
Real results from real clients:
We don't just run campaigns. We build systems that connect every impression, every engagement, every interaction to measurable business outcomes. That's the accounting mindset applied to marketing.
She was a veteran. Hard work was never the problem. Understanding money was.
No one had ever taught her how money really worked, and watching that shape our lives stayed with me. I wanted to understand it for myself. So I enrolled at Madison College, studied accounting, made the Dean’s List three times, and joined Phi Theta Kappa. I took it seriously.
But while I was studying balance sheets, I was growing up on social media watching brands build audiences and run campaigns at scale. It clicked: accounting tells you where the money went. Marketing puts it in the register first.
So I learned that too. Social media, website builds, SEO, geo-targeting, email, SMS, paid search. Not from a course from doing it, testing it, and obsessing over the numbers.
139%
Average Facebook reach increase across a six-brand portfolio.
100%
Instagram engagement increase through tailored, high-impact content.
36%
Email open-rate increase, with a 15% lift in click-throughs.
6.75X
Return on ad spend across managed paid campaigns.
After college, I landed in email marketing at a national retailer, writing campaigns to over 1 million customers daily. I ran a holiday sweepstakes that generated $2 million in revenue in 90 days, added 15,000 subscribers, and drove a $6 year over year lift in average order value.
While doing that, I was building websites on the side, teaching myself geo targeting, paid search, and social strategy. Because I couldn't stop.
Then I stepped into a digital marketing manager role across six brands: restaurants, theme parks, escape rooms, and wedding venues. Facebook reached 139%. Instagram engagement up 100%. Email open rates up 36%. Organic traffic up 60%. Google Ads at a 6% CTR industry average is 2%, with a 575% ROI.
None of that was luck. All of it was system.
Five years. Here's the record.
Not projections. Documented results.
Growth starts when you can see the line between spend and return. That's the only metric I care about.
Restaurants
Hotels
Wedding Venues
Accounting Firms
Theme Parks
Escape Rooms
HVAC Companies
Tree & Landscaping
Health & Wellness
Gyms
Small-Batch Retail
Cremation Services
Public Adjusters
Thirteen industries.
One standard.
If it has customers, I've probably helped one like it.
Direct access. Always.
No account managers. No handoffs. You get my attention and strategy, every time.
Revenue is the metric.
Impressions don't pay bills. I track leads, conversions, and ROI, nothing else.
No spin. Ever.
If something isn't working, I'll say so and fix it. I don't dress up bad months.
Honest about what takes time.
Real growth takes 3–6 months. I'll tell you that upfront and show you the progress along the way.
I stopped building
someone else's dream.
I'd spent years growing audiences, improving ROI, and rebuilding systems for other organizations. I was good at it. But I kept landing on the same thought: small business owners need this more than anyone, and most are either locked out of it or getting burned by agencies that don't understand the numbers behind their own campaigns.
I do. I have the accounting background and the marketing track record. I know how money moves through a business and how to connect every campaign back to revenue. No vanity metrics. No jargon. No spin.
Dellside exists for owners tired of spending on marketing without knowing if it's working. That's who I built this for.
We're an agency, just not the kind you're used to. No runaround, no buzzwords, just a straight look at your numbers and how we can grow them. Drop your information below to start a real, no-fluff conversation.